Baby Roll Sweet Shop
L’Oreal Paris
Scroll ↓
Baby Roll - Retail Activation
Working with L’Oreal
Conception, design & visualisation of a retail activation to launch Baby Roll Mascara.
Large Interactive Display
With the product at the heart.
Cost-effective Construction.
Printed card pop-up activation.
The Story of “The Sweet Shop.”
A pop-up retail experience based around a sweet shop theme, using assets developed by L'Oreal. Working with the merchandising team, the physical pop-up space and experience was defined, designed, visualised and realised in store.
Using the profiling power of sweets to give a reference to the emotional feel of the new brightly coloured mascara adds another level of experience and remembrance the product.
