The Story of “Electra House.”

Located on a discreet side street in Shoreditch is Electra House, British product and interior designer Lee Broom’s new retail space and studio.

The showroom has the look and feel of a space-age curiosity shop, with overscale bell jars and rotating platforms highlighting furniture and accessories, some from Broom’s previous collections. The open plan allows visitors to see the adjacent studio; a meeting room downstairs, inspired by a traditional British gentlemen's club, is outfitted with reclaimed windows and doors.